About

With over 20 years of hands-on experience in product, working with UX, engineering and stakeholders, I specialise in optimising user experiences for business impact.

I’m passionate about balancing user needs with business goals—whether navigating complex user journeys or making tough resource allocation decisions.

Expertise & Approach

  • Strategic decision-making: I focus on delivering the most value with available resources, using my deep understanding of user-centered design and business objectives to drive impactful decisions.
  • Team development: I take pride in recruiting and mentoring talented product designers. I don’t just look for portfolios—I focus on foundational skills and the potential to grow from UI to a solid UX designer who can support both users and engineers. My 3-month onboarding program ensures they hit the ground running and become highly effective, quickly.
  • Cross-functional collaboration: I work seamlessly with engineering and customer success teams, translating user insights into actionable steps that drive product improvement and align with the organisation’s strategic focus.
  • Passion for innovation: As an advocate for lifelong learning, I stay on the cutting edge of industry trends and emerging technologies. AI is my latest area of interest, and I’m constantly exploring how it can be leveraged to enhance the user experience, efficiency and day-to-day life.

Industry Experience

I have led UX, user research and product management initiatives across a broad spectrum of products for desktop and mobile.

Sectors include:

  • B2B: EdTech, Oil & Gas, City Planning, Patent Offices, Publishing, Rail.
  • B2C: Social Media, Websites, Intranets, Telecom, Insurance.

The essentials of a good user experience can be applied to any format and sector. I believe user experience affects the whole cross-channel brand experience including notification systems, SMS sequences, email confirmations, UI UX for mobile, tablet and desktop.

I have lived and worked in Spain (sí, ¡hablo castellano!), Germany, Australia and the US. I am based currently in the UK.

Core skills & achievements

  • Untangling complex user journeys and creating intuitive, seamless experiences that drive user engagement.
  • Proven ability to take a product from concept to launch, integrating user feedback into every step of the process.
  • Skilled in cross-channel and multi-user experiences, ensuring a cohesive experience across all touchpoints.

Education & learning

I hold a Master’s in E-Commerce from Coventry University and I am constantly improving my skill set. I believe in staying curious and proactive about new trends, tools, and methodologies in the field.