My latest article for the small business and start-up community, Know your customers and how to talk to them is now available on the Enterprise Nation website.
In this post, the second of a series of four, I cover:
- The biggest, and probably the most common mistake, I see when people engage with their customers,
- Why you should look at what people do and not what people say, and last but not least;
- Why the user’s context is so important.
If this is something you can relate to, or you are struggling to get started, do get in touch. You can drop me a line by clicking on the envelope above, or book a time to talk here.