I help organisations deliver digital products that actually work. With two decades of experience in UX, information architecture, user experience and product management, I ensure that poor communication or ‘big bang’ development cycles never compromise your user experience or slow down your development time.
Core skills & achievements
- Untangling complex user journeys and creating intuitive, seamless experiences that drive user engagement.
- Proven ability to take a product from concept to launch, integrating user feedback into every step of the process.
- Skilled in cross-channel and multi-user experiences, ensuring a cohesive experience across all touchpoints.
Education & learning
I hold a Master’s in E-Commerce from Coventry University and I am constantly improving my skill set. I believe in staying curious and proactive about new trends, tools, and methodologies in the field. Naturally, AI is the big topic at the moment; I love how it can help teams achieve goals more efficiently.
I focus on:
MVP Definition: Scoping “Minimum Viable Products” that provide immediate value while building a foundation for future growth.
Scaling: Scaling products with flexible navigation options. Scaling teams with recruitment and mentorship.
Team alignment: Whether wireframes, or co-creation, finding the common ground to plan the next step forward with shared understanding.
Global Perspective: Leveraging 20 years of experience working across six countries to solve problems for a worldwide audience.
Strategic Roadmapping: Breaking complex goals into manageable delivery steps.
Balanced Design: Aligning business needs with user-centered design principles.
Why Work With Me?
- 20+ Years of Experience: I have seen the evolution of digital products and know how to avoid common pitfalls.
- Global Perspective: Having lived and worked in Spain, Germany, Australia, the US, and Belgium, I am at home working with different types of people and adapting products to different markets.
- Execution-Focused: I don’t just provide strategy; I work with your teams to ensure outcomes meet their goals.
Industry Experience
Sectors include:
- B2B: EdTech, Oil & Gas, City Planning, Patent Offices, Publishing, Rail.
- B2C: Social Media, Websites, Intranets, Telecom, Insurance.
The essentials of a good user experience can be applied to any format and sector. I believe user experience affects the whole cross-channel brand experience including notification systems, SMS sequences, email confirmations, UI UX for mobile, tablet and desktop.
I have lived and worked in Spain (sí, ¡hablo castellano!), Germany, Australia and the US. I am based currently in the UK.